Creative Advertising – How do you surprise and delight your audience when there are six ads like yours vying for attention? At a time when people are watching, reading and interacting with media on multiple devices, creating a new campaign can seem like a losing battle.
However, just when you think it’s time to give up, a new trend pops out of the shadows to remind us that creative advertising still thrives.
Creative Advertising
Let’s talk about creative advertising, how it can inspire your campaigns, and take a look at seven examples of creative advertising that made a strong impression – and often hilarious.
The Importance Of Research In Creative Advertising
Creative advertising is a way of creating and distributing ads that will appeal to a target audience. Successful advertising creatives typically do one or more of the following:
Consumers are constantly inundated with commercial messages, and these messages are often ignored. In a social media world where commercial messaging is increasingly shifting in favor of user-generated content, the challenge for marketers is to create ads that really stand out and break through the noise.
A creative advertising campaign connects with consumers on an emotional level. It’s more than just an ad – it’s an entire experience that leads to increased sales and brand loyalty. The ultimate goal of creative advertising is not only to sell more products, but also to encourage consumers to think differently and change their brand perception.
Mobile Marketing Creatives Series
These creative ads are great examples of innovative and impactful ways to reach your audience that will leave you wondering, “Why didn’t I think of that?”
Heropost is an all-in-one social media management tool that allows you to easily track, manage and publish your social media content. And the folks at Heropost know how to be creative with their ads while gently attacking their competitors.
This ad highlights Heropost’s attractive price in a funny meme. Everyone loves a good meme, and this is a smart way to get a brand’s point across.
Creative Advertising Products
Quarantine is something we can all relate to. When you close with your date, share takeout in the pants and watch Netflix … this is romantic, right? This advertising campaign reflects a well-intentioned approach to a changing world (and dating landscape).
And instead of the usual “check out all our amazing features” advertising, they took a slightly different approach:
An Instagram ad features a video of a flying cheeseburger to demonstrate the platform’s video-making capabilities (and make you want a cheeseburger). It’s a fun way to highlight what sets Promo apart from the competition and show that they’re willing to take risks.
Of The Best Creative Advertising Ideas From Around The World
Leanplum is an app marketing platform that helps marketers target promotions, track engagement and optimize customer retention.
The posting message will not always be about the product itself. Sometimes it can be about creating a memorable brand image that people will associate with fun and emojis, as Leanplum did.
Food delivery services are amazing these days. They all offer the same convenience and speed at a relatively similar price.
Good Reasons You Should Invest In Creative Advertising
Seamless, a food delivery service that delivers food to restaurants in New York, London and several other major cities, has found a way to set itself apart from the competition.
The ad is especially appealing to real New Yorkers who will do anything to avoid the tourist frenzy that fills Times Square.
The ad uses bright, sharp colors that work well together. Spotless ads are placed on train tracks to attract the attention of the jaded. Another funny example below:
Top 21 Must Read Blogs For Creative Agencies
KitKat, the candy brand, made the list with this photo taken by one of their fans:
Sometimes some of the best advertising is done by consumers. This ad relates to all home workers and rings true to the brand promise, as it is fun and playful.
The energy drink brand created a campaign that gave people the chance to share their creativity by taking photos of Red Bull and almost anything in a fun and funny way.
Take Flight! Creative Marketing Ideas To Help Your Campaigns Soar
The campaign went viral, with #PutACanOnIt trending across social media. The ad not only brings them a ton of awareness, but also engages users with the brand.
Just because an ad is creative doesn’t mean it will be effective. If you lose your intended message or don’t communicate it clearly, you will lose your audience. Having said that, if the goal is to build brand awareness and you want to do it in a memorable and fun way, by all means – get creative!
To avoid getting too carried away, it’s always a good idea to test your ads with a small target audience to see how they’re received before investing your time and money into a full campaign.
Creative Marketing Strategy Examples That Will Inspire You
Once you get them hooked on your creative campaign, it doesn’t stop there. Connect your customers to your landing pages to track and optimize conversions, keeping them coming back for more.
About Josh Gallant Josh is the head of SEO at Foundation Marketing where he oversees the creation and execution of searchable content strategies focused on B2B brands. He’s a self-proclaimed calculator who loves all things SEO, content marketing, and fantasy football (and various data-driven titles).
Get full access to any plan with a 14-day trial. Create and publish as many pages as you want and cancel at any time, no questions asked. Today we are bombarded with so much bland advertising that we forget how creative advertising can be. In creative defense, it is understandable. A plain Jane ad will often do the job just as well as something more expensive, which takes time and thought. When resources are scarce and campaigns are abundant, the main goal of copywriters and designers is to effectively communicate the USP.
Dynamic Creative Advertising
Team with a little extra: a little extra time, a little extra budget, a little extra creative juice. From them come creative advertising ideas that can stir emotions and change perceptions – even make you forget you’re watching an ad.
For many people, a creative ad is a clever or funny ad. But that cannot be the only criterion to judge. If the ad is not related to the product or brand that sells it, it is ineffective. How many times have you heard someone say, “That really funny Super Bowl commercial with the kid and the monkey / talking bird / grandma playing football … what was that for again?”
If people remember the ad but not for what it is, it was probably creative, but not an effective ad. When looking for creative advertising campaigns, we can not talk about creativity without talking about advertising.
Brilliant And Creative Print Advertisements
Today, creative advertising is more important than ever because we are bombarded with mostly bland ads. Online, offline, we hook them up.
When was the last time you didn’t click “Skip” on a video ad before it played? Have you more than looked at a print ad in a magazine lately?
If it is true that we see thousands of ads a day, we should remember at least a few hundred. But you probably can’t think of five ads you saw this week that were particularly creative.
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And that’s probably why many are turned off: the emphasis on quantity over quality. In the words of Howard Gossage, “People don’t read ads. They read what interests them, and sometimes it’s advertising.” Creative ads in all kinds of media and industries followed.
It’s rare for the general public to root for a spider to be the first in a story (except maybe in Charlotte’s web), but here we are. Samsung’s “Rear Window” ad, by agency Dorian & Daniel, shows the value of creative storytelling. In the ad, the city spider falls in love with a Samsung Galaxy S22 Ultra lookalike. The spider appears to be attached to the device through the shared eye feature, which highlights the superior technology of Samsung’s line of cameras. We won’t spoil the ending, but it’s worth a look to see all the subtle ways Samsung weaves into its competitive advantage just by telling a compelling story.
How to demonstrate the effectiveness of a blender without boring the audience until they want to stick themselves in the blender? Easy. Gather things like cameras, MP3 players, rotisserie chicken, throw them in a blender and see what happens. The series “Will It Blend” was nominated for a YouTube Award for Best Series, and its host, Tom Dickson, appeared on The Tonight Show with Jay Leno for his role in it. Needless to say, the campaign was a huge success for Blendtec.
Creative Advertising Banners
This B2B ad, originally published in 2013, shows that creative ideas that stand the test of time have value beyond the consumer space. In the video, stunt legend Jean-Claude Van Damme performs the “Epic Split” while swinging on the mirrors of two moving trucks. With a limited copy of the ad (apart from the ending), a soothing sound from Enya and a voice from Van Damme move the ad forward to emphasize the stability, precision and confidence associated with Volvo Trucks.
When it comes to getting your customers to do your marketing for you, no one does it better than GoPro. The company happily drowned in the glare
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