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Knowledge = hope. Ignorance = fear. It’s not hard to decide which one is better, especially when your salary is on the line.
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In this #TomFerryShow, I’m sharing five characters every agent needs to know. I also want to share our new real estate scripts as a free download. These articles will provide confidence-inspiring knowledge in your marketing efforts. Confidence: what to say, how to say it, and when to say it.
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This is a good question because it gives you hot buttons to push later down the road. You are basically asking people to know what is important to them. Once they reveal their answers, you can use this information to adjust your presentation to match their values.
“If there was a point in time, money, or advertising, would it be worth getting together for just 15 minutes of your time?”
It’s about thinking about what’s important to the customer and promising to deliver it in just 15 minutes.
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Whether you’re trying to get a new listing at the right price or dealing with an existing one that just can’t seem to be in stock, this is a very important call.
Whatever makes the drug strong in the market, list it and add the “price” at the end. If the house does not meet any of these qualities, you can explain to the owners that the best way to make their property more compelling is to lower their price.
Here is a simple but very effective one. It’s about staying focused on the list, even when you’re running errands or going about your daily tasks.
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When you’re talking to someone, you can just say, “I’m curious. Have you ever thought about selling your house?”
Then be silent and wait for them to say something. You might get an immediate no, which is fine.
But you can also take a long sigh followed by, “You know, my husband and I have been talking about this lately.”
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If you get a “No,” follow up with, “Do you know someone who has considered selling?” Consider all referral opportunities.
It is designed to get the homeowner to agree to a lower rate by having them fully understand your plan. It works best in an active market where properties often fetch high bids.
“You can buy your house above the Combs, which I call ‘a needle in a haystack.’ You hope the right buyer comes along and likes your house enough to buy it at the higher market price.
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Or, for my very smart clients, we buy it below market value to trigger a bidding war. Of these three pricing strategies, which one works best for you?
These articles are easy to remember and will move the needle in your work. Learn them, gain confidence, add them to your conversations and win more clients! For more information on this topic, visit Sales Edge, an intensive three-day sales bootcamp designed to build persuasive skills and deal with resistance.
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A true data scientist, Mike founded Altos Research in 2006 to bring data and insights about the US housing market to those who need it most. The company now serves the largest investment firms and banks on Wall Street and tens of thousands of real estate professionals across the country.
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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Tom Ferry, the #1 coach and coach in the real estate industry, to talk about how to achieve greatness and realize your potential as a real estate professional. Tom shares some of the secrets of the top performing agents in the country, what it takes to be a true leader in the industry, what it means to be a local expert, and more. About Tom Ferry Tom Ferry is ranked #1 as a true teacher by the Swanepoel Power 200 and a lifetime bestselling author! With design, ideas, modeling and marketing! As the founder and CEO of Ferry International, a leading real estate coaching and coaching company, Tom’s growing influence is affecting professionals in many different ways – including extensive accountability training, and the popular #TomFerryShow offering free, fresh, and convenient merchandise. Weekly tips, highly interactive coaching sessions, two bestselling books, and his historical essentials. Tom has over 30,000 hours of coaching experience and works every day to help agents and salespeople grow successful businesses while simultaneously balancing – and loving – life. He saw it. He is also a sought after and popular speaker whose passion and personality have captivated audiences all over the world. Tom’s love and passion for life is fueled by a commitment to discipline and holding professionals accountable to their fullest potential. Here’s a taste of what you’ll learn: How to talk to buyers and sellers now How great agents and teams are “helping wholesale buyers” New strategies for winning listings in this crazy market Why a recession? Homeowners can be tough as expected Future impact of demographics and housing trends Why we might be in a buyer’s market rather than a seller’s market Resources discussed at the event: Tom Ferry on LinkedIn Ferry International “The time to buy now!” Market Unveiled with Ivy Zelman” on The Tom Ferry Mike Simonsen Podcast Experience on LinkedIn Altos Research Brought to You… This episode is brought to you by Altos Research. Altos is the #1 market data company for real estate, title and escrow. Each week, Altos Research tracks every home for sale in the country, all prices, all price changes, and combines that analysis to make it available before it’s visible through traditional media. Altos Research is a leading comprehensive conversion engine. Our system uses real-time market reports to attract and attract potential buyers and sellers. Designed to work with minimal configuration, Altos helps you manage your punches automatically, and alerts you when they’re ready to take action. Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How to Use Market Data to Build Your Real Estate Business. Visit Altos Research at altosresearch.com for more information or set up a call with us here. TEXT INTRODUCTION 0:02 Welcome to Top of Mind, a show where we talk to real estate industry insiders and experts about the biggest trends affecting the market today. Enjoy the show. Mike Simonsen 0:13 Mike Simonsen here. Thank you for contacting me today. Welcome to the Top of Mind podcast. This is where I talk to the smartest leaders, thinkers and doers in the real estate industry. Each week, altos research tracks every home for sale in the country. We analyze all prices, supply and demand and provide you with all the information before you see it in traditional data channels. For several years now, we’ve been sharing the latest market insights every week in our weekly YouTube video series. With our new Top of Mind podcast, we want to add context to the conversation about what’s going on in the market from industry leaders. So people really need to know what’s going on in the housing market right now. It used to be very hot, there is competition, and now the place is suddenly changing. When people ask me, Mike, can I get data from my market? The answer is yes, visit altosresearch.com to get a free advice book on how to get local market data for your business from your customers today. And the crazy market is my top interest and my guest today. Not only the market but also how we as professionals communicate with those who need to know. So without further ado, I’m pleased to introduce my guest today, Tom Ferry. Tom is the founder and CEO of Ferry International, a leading coaching and mentoring company. Tom’s expertise lies in coaching the best agents and companies in the real estate industry to achieve greatness.
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