Worlds Ugliest Color – Have you ever heard of the world’s ugliest color? Well, it’s been revealed, but here’s the catch – the latest addition to the Pantone color chart could potentially save smokers.
Called Opaque Couché, or Pantone 448 C, the color appears to have been used on cigarette packaging with health warnings in Australia.
Worlds Ugliest Color
According to the Telegraph, the color was produced by research agency GfK Bluemoon for the Australian government’s plain cigarette packaging.
Pantone 448 C Is The World’s Ugliest Color
In the study, GfK Bluemoon spent three months getting feedback from 1,000 smokers before naming it the world’s ugliest colour.
As a report in the Mirror describes it, Opaque Couché is the “love child of brown, green, khaki and with a bit of puke” and has been found to be a turn off for smokers.
On Twitter, reactions to the color were mixed, with some approving it while others rejected it, saying it looked like “baby poo”.
One user, Seth Riley, posted a tweet on Sunday (June 12) saying: “How is this the ‘ugliest color in the world’? I love it. How would I paint a room this color.”
The 22 Worst Named Colors Of All Time
How is this the “ugliest color in the world”? I like that. How would I paint a room this color. #Pantone448C #opaquecouche pic.twitter.com/yblFIYxjDo — Seth Riley (@jsethriley) June 12, 2016
Another user, Michael Aguilar, said: “Experts say #OpaqueCouche is the ugliest color in the world. If it can help deter #drugs, why not try it on #politicians and #sharks?”
Experts say #OpaqueCouche is the ugliest color in the world. If it can help deter #drugs, why not try it on #politicians and #sharks — Michael Aguilar (@Aguilar_NYY) June 9, 2016
For all the attention it received, did the color really help discourage smoking or help smokers quit?
Pantone 448 C
According to USA TODAY, early results have shown that Opaque Couché is an effective smoking deterrent as cigarettes have decreased. Other countries such as France and Great Britain probably followed suit. Every year, the Twittersphere (and literally everyone else on the Internet even remotely interested in interior design, fashion or Pinterest) patiently waits to hear which color The Pantone Color Institute will reveal as its official “Color of the Year.” . Last year, however, Pantone was unwittingly involved in what Australia called “the world’s ugliest color” ever. Like
The official title of the color is Pantone 448 C – also known as “opaquecouché” or as some would describe it, “matte, dark brown.” Honestly though, the color isn’t that bad. In fact, I can think of a few reasons why this reveal was a total waste of time.
In 2012, the Australian government hired a team of market researchers to find a color that was repulsive enough to discourage people from buying cigarettes. Surveyed smokers (this process took three months, seven studies and more than 1,000 regular smokers between the ages of 16 and 64) described the brown-green color with words like “dead”, “dirty” and “tar”. Naturally, researchers chose Pantone 448 C as the winner of the ugly contest.
Here’s my problem though. While the motivation behind finding this color is legitimate (and, according to a government report, actually worked), I just can’t see spending money on something like this. According to the report, the “Plain Packaging” initiative also calls for all cigarette packages to be plastered with large, grotesque images of what smoking does to one’s teeth, lungs, etc. can do, in addition to a list of health warnings. So who says it was Pantone 448 C and not the hideous images that stopped smokers from buying the pack? I’m pretty sure a rotting lung is more repulsive than a Pantone paint swatch. (On another note: If people know why this color is now wrapping their package, doesn’t that defeat the purpose, spiritually speaking?)
Pantone 448c, Aka Opaque Couche Is Officially The World’s Ugliest Colour
Okay, now this is ridiculous. Shortly after the ‘Plain Packaging’ initiative was approved, the chief executive of The Australian Olive Association, Lisa Rowntree, sent a cease and desist letter to Health Minister Nicola Roxton, asking her to stop using the term ‘olive green’ and instead adopt the term “pale green.”
“Our members have enough trouble dealing with the flood of imported olive products being dumped into Australia by the big supermarket chains without the government pretending to the community that there is anything negative about olive green,” Rowntree wrote.
Letters from various members of the public and fellow olive farmers who were concerned about the color of cigarette packages.
Ugly color It has been used hundreds of times before, on the runway, in art and in nature. To further prove my point, check out this article published by Cosmopolitan.com: “18 Times the World’s Ugliest Color Was Really Beautiful.”
Corporate Branding Using The Ugliest Color
Despite the media’s use of “Pantone” when referring to this colour, the company had nothing to do with the Australian marketing campaign.
“At the Pantone Color Institute, we consider all colors equal,” the company said in a statement to Cosmopolitan.com. “There is no such thing as the ugliest color, nor is there such a thing as the most beautiful color … That said, we do not consider PANTONE 448 to be the ‘ugliest color in the world’ as our color word. association studies show that PANTONE 448 is a color associated with deep, rich earth tones, the kind of shade used in elegant leather and suede for fashion accessories, outerwear and footwear, and especially in the home – a beautiful antique cabinet with a patina stained or. earth brown tufted leather sofa.” , is actually not ugly at all! The Pantone 448C, also known as opaque couché, is associated with things like tar, excrement, death, dirt and sewage. However, I strongly disagree. It’s a nice earthy shade, a mix of green and brown, that would look absolutely gorgeous for a corporate brand if paired with the right colors. You will see.
The debate over whether or not 448C is the ugliest color began when the Australian government commissioned GfK Bluemoon to develop tactics to make cigarette packaging unattractive enough to discourage people from smoking. As stated in an article by It’s Nice That, after concluding that more than 1000 participants found Pantone 448C a deterrent color for smokers, countries such as France, Ireland and Great Britain also began to use this color to address the question of reducing tobacco.
As the news spread, more people became aware of it and had different opinions. Do you also find Pantone 448C ugly?
Photographs Of The Ugliest Color In The World
I discovered, I’m not alone in thinking that 448C is a completely “normal” color. Well-known graphic designers Debbie Millman and Milton Glaser explained their views on this topic via Fast Co. Design. Laurie Pressman, Vice President of Pantone Color Institute said: “I don’t think there is such a thing as an ugly color at all”.
Glaser is telling the truth. No color in this world can be judged alone. In any space or on any canvas, color is always accompanied by the following:
I have been a fan of fairy tales and colors since childhood. So I created imaginative color palettes for an opaque couché. Present your corporate brand with these palettes and breathe imagination and creativity into it. You want to be different, don’t you?
This is a great way to be unique – incorporating a color into your brand that is considered edgy. Ways that companies belonging to different industries can use it.
How To Not Combine Colors
Color palettes are perfect. The hues and shades of green symbolize flora, while the 448C works in harmony to represent sand, tree bark, soil, wood and bricks.
You can use these two earth color palettes to bring your company logo and brand identity writing to life. In harmonious palettes like this one, the infamous Pantone color (4A412A) actually looks like it belongs there.
Wedding is a favorite occasion for the spouses of Eastern and Western countries. For example, people from Asia respond more to colors in the
A palette that has warm colors like orange, yellow and red. Pantone 448C adds calm and neutrality in a vibrant scheme.
J. Hannah’s New Nail Polish Is Inspired By The
Wedding planners can use this palette to decorate physical spaces, such as of course dinner parties and the actual wedding day. In addition, if you are a local wedding planning company from let’s say China, you can use these colors to design your business card, which you can distribute to B2B and B2C customers looking for a “taste of the east”.
As you know, local brands are becoming increasingly popular and colors are a great way not only to strengthen the image of your company, but also to establish the values and culture of a particular society in your corporate identity.
These two palettes are vivid enough to decorate the identity of a fashion company. For their logo design, specifically, fashion companies usually use gray, black and red. Don’t you think your corporate identity should be clear?
These two 448C palettes are striking, yet muted by the Pantone shade. I would say ‘rise to the top’, but stay ‘on the ground’.
World’s Ugliest Colour Gets Thumbs Up From Shaynna
In the technology industry, at the end of the day, it’s all about devices and electrical signals. Most companies prefer to use blue, black and gray for their branding. A touch of Pantone 448C in the fairy palettes
When I think of digital and cloud companies, I think of metal that web designers create using the Gradient and Gradient Mesh techniques. 448C can
Worlds ugliest spider, worlds ugliest shark, worlds ugliest fish, worlds ugliest shoes, worlds ugliest bird, worlds ugliest dog, worlds ugliest frog, worlds ugliest pets, worlds most ugliest animals, worlds ugliest dress, worlds ugliest pug, worlds ugliest christmas sweater
