Purple Mms – M&M’s today introduced its first new character in a decade with Purple, a female Peanut M&M voiced by comedian and TV host Amber Ruffin.
The debut comes about eight months after the Mars Wrigley-owned brand revamped its characters with new personalities in a move to appeal to the sensibilities of modern consumers. Purple is the first new cast member since Mr. Brown arrived in 2012.
Purple Mms
The brand positions Violet as the embodiment of self-expression. “There is so much about our new spokesperson that people can relate to and appreciate, including his willingness to embrace his true self. Our new face reminds us to celebrate what makes us unique,” said Jane Hwang, Mars Wrigley Global Vice President. press release.
M&m’s Announces Caramel Cold Brew Flavor & People Are Already Being Weird
Purple is the first female Peanuts character in M&M’s 81-year history. Men still outnumber women in the cast of seven characters, with Green and Brown being the other female characters.
The purple, peanut-shaped figure wears white combat boots. The music video for her song “I’m Just Gonna Be Me,” co-created by saxophonist Grace Kelly, choreographers and dancers Devin Santiago and Kolo Keg, and opera singer Anthony Roth Costanzo, sees Purple 10 minutes before its big debut. .
“Do I have what it takes?” she reflects during the musical number, with the rest of the cast of M&M characters. “I want to be the best, or even pretty good, that would be great!”
On October 4, M&Ms released a new flavor, Caramel Cold Brew, with purple packaging. The new flavor will hit shelves in February.
M&ms Family Size Candy, Dark Chocolate, 19.2 Ounce (49% Cacao Dark Chocolate Peanut Candies, 2 Bags)
“Not only does she better balance our cast, but she also brings a new personality to our team.” “She’s self-aware, authentic, confident, and she’s really this quirky character that really embodies our purpose,” Marisa said in the interview. Beck, senior director of brand and content for Mars Wrigley North America.
Purple was chosen because it is “one of the most requested colors and characters we hear from our fans. So obsessed with the consumer, she seemed to have plenty of time to join our team,” she said.
Starting Wednesday, “I’m Just Gonna Be Me” will be available on M&M’s social channels and major streaming platforms, including Spotify, Apple Music, Pandora and Soundcloud. M&M’s has pledged to donate $1 for every stream of the song, up to $500,000, to Sing for Hope, a non-profit arts organization, as part of THE M&M’S FUND.
The purple colorway has already been teased on the brand’s social platforms such as Twitter, prompting fans to speculate about the new addition.
You Can Buy M&m’s With The Face Of Lil Nas X On Them. Here’s How To Get Them.
The characters are still discussing some big news… find out what Yellow revealed now 9/28/2022 pic.twitter.com/uHhoHJ7RUP — M&M’S (@mmschocolate) September 25, 2022
Maia Vines is a general assignment reporter for Ad Age. He previously covered consumer markets, including retail for CNBC and restaurants for the Long Island Press. Before working as a summer intern at Ad Age, he attended S.I. Newhouse School of Public Communication at Syracuse University. In the candy world, themes of inclusion and belonging have been Skittles’ bag for a while, with the lauded, socially conscious brand being made by Mars Wrigley. messages for over a decade.
Recently, however, M&M’s, also owned by Mars, has been exploring similar spaces. As 2022 begins, amid much fanfare and occasional controversy, M&M’s is reimagining its beloved cute characters with a nod to modern ideas of equality, gender roles and identity.
Now, the brand is expanding on these themes with the introduction of Purple, its first new character in a decade, debuting today in “I’m Just Gonna Be Me,” a Broadway-style musical number from BBDO New York:
M&m’s Introduces New ‘spokescandy’ For The First Time In 10 Years
To view this video, please enable JavaScript and consider upgrading to a web browser that supports HTML5 video
The M&M cast has an iconic place in culture, and to continue to reflect the world around us, it felt right to introduce a character whose personality is grounded in authenticity and reality, and who isn’t afraid to show their true colors. The muse is provided by BBDO North America Creative Director, Luiz Sanchez.
Purple’s presentation owes a debt to classic Sesame Street, with its upbeat melody and good-natured silliness selling a more serious, universal theme.
Props to singer, TV host and best-selling author Amber Ruffin, whose fun vocal delivery really shines. Skittles presents powerful DEI parables for teens and adults. But Purple should click with younger audiences, thanks to Ruffin’s effervescent attitude of believing in herself, despite occasionally feeling “insecure” and “awkward.”
M&m Debuts New Purple Character With A Song
The notion of being your best, true self feels in tune with the brand’s audience, not to mention the times. Plus, it’s good advice overall, and the work gets its point across in a way that feels competent without being over the top.
M&M’s is also putting the candy where it’s at, donating $1 for every stream of “I’m Just Gonna Be Me” to the nonprofit Sing for Hope, which strives to create programs that bring “healing and connection to millions people around the world. “The song is available on Spotify, Apple Music and other major platforms, and M&M’s will contribute up to $500,000.
Of course, the brand has long used music in its marketing, from oldies like “Candyman” and “Bite-Size Beats” to its latest art packs that mimic classic album covers. 15% off every bottle for the occasion at. Offer valid online only, not valid in stores. Offer expires on 12/24/22 at 11:59 pm. The offer is only valid on Excludes mini bottle gift set for occasions. Offer does not include MLB or NBA customization. Limited edition products are also excluded from any promotional offers. Offer cannot be combined with volume pricing or any other promotional offer and may not apply to existing orders. Offer may be subject to change. Use code CHEERS15 at checkout.
Free Standard Shipping ($9.99 value) on orders over $49. Minimum purchase required of $49, after discount. Offer valid online only, not valid in stores. Shipping offer does not include Hawaii and Alaska. Free shipping offer only applies to orders between $49 and $500. Offer cannot be combined with volume pricing and may not apply to existing orders. Offer may be subject to change. Use code BAKE22 at checkout.
Vintage Mars M&m Purple Character Plush Figure Great Shape
By clicking Register, the icon confirms that I am over 16 years of age and that I agree to be bound by the Terms and Conditions, which include mandatory arbitration, and the Privacy Policy.
If I had to pick just one, I’d say it’s my charisma and my intelligence. And, of course, my humility.
I am a perfectionist. I can’t help but be perfect, and the directors I’ve worked with tell me it’s a curse…so…
To be exciting for my friends. I think we all win when we see more women in leading roles, so I’m happy to play the part of a supportive friend when they succeed.
M&m’s Introduces Its First New Character For Over A Decade And People Are Already Upset
Dance like no one is watching, until you realize someone is. Then immediately stop and pretend that a fly is just attacking you.
If you could meet anyone in the world dead or alive, who would it be and what would you say to them? Each editorial product is independently selected, although we may be compensated or receive an affiliate commission if you purchase something through our links. Ratings and prices are accurate and items are in stock at time of posting.
The new purple M&M is a fun addition to the candy team, but you won’t find it on store shelves.
If there’s one vintage candy that always innovates, it’s M&M’s. From perennial favorites like peanut butter, almond, peppermint, crunchy, and peanut butter to fun candy packs for Halloween and other holiday combinations (pastel Easter M&Ms, anyone?), the Mars brand keeps releasing candies we want to eat on handful At the company’s flagship store in Times Square, there are 20 colors of M&Ms up for grabs. And while you
Here’s Why Purple M&m’s No Longer Exist
Base your favorite candy on your zodiac sign, there’s nothing quite like the novelty of offering personalized M&Ms online. Choose a purple M&Ms and butterfly gift box, or go with Halloween-inspired art in electric green M&Ms.
Even more exciting is the news from Mars headquarters: the company introduced a purple M&M, the first new “clutch” in a decade. Candy lovers across the country are wondering what Purple’s role will be. Will your next bag of M&Ms contain purple candies along with the usual red, orange, blue, green, yellow and brown? The ad is so close to Halloween that it can’t be a coincidence, but is it a trick or a treat? As it turns out, the new M&M is not what you might expect.
Sorry, but no. If you immediately ran to the store to buy a bag of M&M’s, you probably left disappointed. Not one contains a single purple M&M.
Of M&M’s: The Caramel Brownie flavor comes in a light purple bag, the Dark Chocolate variety comes in a royal purple bag, and the Caramel M&M comes in a dark purple bag. But none of them have purple M&Ms inside.
Mms Purple By Gruydruamarillo On Deviantart
Despite the introduction of purple M&Ms, you’ll still open a bag of M&Ms and find the original six colors: red, orange, blue, green, yellow, and brown.
Mars doesn’t add a new color to M&Ms; introduces a cute new character, a spokesperson if you will. She’s somewhere between purple and violet, and she’s the first Peanuts woman
Mms, mms service, my mms, mass mms, 61850 mms, mms platform, mms campaign, mms software, twilio mms, mms purple shampoo, mms marketing, mms provider
