Made From Recycled Plastic – Increasing the rPET content helps brands to transition to a circular economy: reducing the amount of fossil-based plastic used and instead treating plastic waste as a useful, reusable material. And consumers pay more attention to sustainability and are more aware of the impact of plastic bottles on the environment.
Many brands – both large and small – are increasing their rPET content: either as a percentage of the bottle or making the bottle entirely from recycled content. But the transition to rPET is not straightforward.
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Although the technology exists, the availability of high-quality, food-grade recyclable plastic is a challenge for the company – a problem it hopes to solve by encouraging recycling and investing in skills and noise. Caps and closures are not included in most rPET procedures. What will consumers think when they get their hands on this new 100% rPET bottle?
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This week, Coca-Cola UK announced that all plastic bottles in its brand portfolio – including Coca-Cola, Fanta, Sprite and Oasis – are made from 50% recycled plastic. That’s the elimination of more than 21,000 tons of virgin plastic, according to Coca-Cola.
However, Coca-Cola’s smart water brand uses 100% rPET: the question is why Coca-Cola can’t get 100% rPET for its main brand.
“One of the main challenges facing the industry at the moment is that there is not enough recycled plastic in the UK to switch to 100% rPET across the board,” he said.
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“Recycled plastic needs to be produced properly, so it’s important that we collect bottles properly and stop them becoming waste.
For example, it hired the Netherlands’ Ioniqa Technologies to support the development of PET recycling technology that uses depolymerization to recycle plastic of different colors and qualities into refined building blocks that can be made into good, high PET. .
Coca-Cola recycles its bottles to require less PET in the first place. Packaging has decreased by 27% since 2007 – and the amount of plastic in Coke bottles has almost halved over the past 20 years.
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Coca-Cola European Partners has also entered into a multi-year supply agreement with the Loop company to purchase Loop PET across Western Europe, allowing it to quickly use recycled content in its plastic bottles.
And in 2012, Coca-Cola helped set up a plastic and bottle recycling plant in Lincolnshire to recycle bottles.
Coca-Cola is preparing to introduce a deposit refund scheme and revamp its branding to encourage recycling. But he admits there is no “one size fits all” when it comes to increasing recovery and recycling rates.
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Nestlé Waters UK last year committed to making every Buxton bottle 100% rPET from 2021. It has already launched 750ml and 1l bottles from 100% rPET, and other items – which are now made from a minimum of 20% rPET – will export. Until the end of 2021.
High-quality recycled materials retain all the essentials like PET, resulting in products that are light, strong, flexible and still 100% recyclable.
Last year, the company said the supply of recycled PET in the UK was still limited, with the rPET used for Buxton bottles coming from outside the UK. Today, however, it announced a new partnership with British waste management company Biffa to source rPET from recycled plastic.
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RPET for Buxton bottles will be supplied from Biffa’s new £27.5m plastics manufacturing plant in Seaham, County Durham. The company has the capacity to process 1.3 billion plastic bottles a year and will supply recyclables to Nestlé Waters’ Buxton plant from next year.
“This partnership will help Nestlé Waters UK reduce the amount of virgin plastic in circulation and allow the UK to switch to the high-quality food grade recycled PET sourced in Europe today.”
UK bottled water brand Highland Spring began testing 100% rPET bottles in 2018, launching in 2019. In its first year, more than 10 million eco-bottles were sold.
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The brand uses this eco bottle in 500ml, 750ml sports cap, animal kids and 500ml glossy bottle model.
Highland Spring, which has 100% rPET bottles on the market for more than a year, has been able to measure the reaction of customers and says that it is very good.
“Highland Spring’s eco-bottle range uses safe rPET to ensure consumers can still feel the purity of their water.”
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“However, slight differences in color and texture between virgin PET and rPET plastic are unavoidable, but during the successful Highland Spring 2018 eco-bottle test, the results showed that consumers responded positively to 100% eco-bottle plastic recycled.reaction to the generation of recycled plastic.
“Only 1 in 10 consumers saw a difference in the eco bottle as a recyclable material, and even when the eco bottle was shown next to the Highland Spring bottle, only 35% of consumers saw a difference something different from the nature of plastic.”
Like other companies, Highland Spring is addressing the challenge of getting enough rPET to expand its packaging process across its entire range.
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“Having taken advantage of the opportunity to develop a truly circular plastic economy in the UK, Highland Spring knows there is still a lot of work to be done to increase the number of recyclers, recyclers and see and consumers understand that all PET plastic bottles can be recycled.”
“Therefore, Highland Spring’s environmental strategy focuses on increasing the recyclable content (rPET) in bottles and knowing that each Highland Spring bottle can be recycled. Again, with less energy consumption.
“Highland Spring is working continuously to increase the use of rPET and its products and the introduction of a well-designed refund scheme in England, Scotland and Wales will help ensure that there is good recycling. However, DRS is only one part of a decision that should be part of a larger infrastructure and waste management plan.
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“As such, Highland Spring continues to work with the industry to understand the best ways to transform business processes, create organizational changes, and support customer behavior change initiatives that will reduce waste and increasing the number of recyclers.”
In 2018, Evian committed to making all of its bottles 100% rPET by 2025, creating a complete cycle for plastic packaging.
As part of this journey, it this week introduced a 100% rPET bottle in its best-selling SKU, the 750ml bottle, which stands out under the tagline ‘bottles made from bottles’.
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This means that around 40% of Evian UK’s stock is made from 100% rPET, with the rest due to run out by 2025.
The carbon neutral label claims that 100% rPET reduces carbon emissions by up to 50% compared to bottles made from virgin plastic.
In the UK, he works with support and behavior change Hubbub, which conducts recycling trials in major cities to increase the number of people who recycle outdoors.
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He is also working with technology companies such as Loop Industries to get the perfect amount of rPET.
Last month, PepsiCo’s Naked brand launched 100% rPET bottles in the UK across all its drinks, including Naked, Naked Lean and Naked Zing.
The recyclable bottles are accompanied by a new label update that has been revised to highlight the use of 100% recycled plastic.
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Like Highland Spring, Bare insists that rPET bottles need to have the same properties as traditional PET bottles.
“One of the main challenges we face is to create a bottle as close as possible to pure plastic in terms of color.”
“Recycled plastic is usually grayer than virgin plastic. This is difficult for smoothie brands because it can make the product less attractive/shiny to people. our customers. However, we are very happy with our new bottles and are always looking for them. Our support efforts continue to improve our efforts.
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“We know that people are mindful of the impact of plastic packaging on the environment, and research shows that consumers are looking for ways to make a positive difference by supporting brands that speak up.” words that make them think about them.”
However, a critical requirement for all recycled plastic commitments is to have more recyclables available for use. The easiest way to do this is to encourage consumers to recycle old plastic into rPET material. Despite the ongoing and well-publicized backlash against plastic bottles, Greenpeace says the recycling rate for plastic bottles in the UK has “stagnant” at around 59%.
According to the Recycling Tracker 2020, released this week by the UK Wrap initiative (Waste and Resources Action Programme), recycling among UK households is “increasing and stable” (cover everything that can be recycled, not just plastic bottles).
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Almost nine in ten (87%) in the UK say they recycle, compared to just one in ten (9%) who recycle “sometimes”. .
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