Ecommerce Digital Marketing Agency

Ecommerce Digital Marketing Agency – When it comes to marketing in 2020, simply using traditional methods will no longer suffice

In an ever-changing digital and competitive landscape, businesses around the world are turning to marketing agencies to help them build and grow their brands.

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Hiring an agency to develop your e-commerce marketing strategy can give you a leg up on your competition by accessing new techniques, tools, and resources.

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For agencies in particular, they see the pendulum swinging. By 2022, agency revenue in the United States is expected to top $50 billion.

These are agencies used by merchants around the world to help them start and grow their business.

After reading this article, you will have a comprehensive understanding of the benefits of using an in-house marketing agency.

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You’ll also learn what to ask for when selecting an agency to work with, and what to consider before embarking on an agency relationship.

Passing on your brand, your process and your voice is a big deal and should not be taken lightly.

Working with an agency allows you to have subject matter experts at your disposal without having to hire them all in-house.

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Changing technologies, languages ​​and platforms can leave you empty-handed 1 Digital agency CEO Don Cogan puts it simply

“If you hire someone in-house who specializes in PPC and in less than six months the road conditions have changed such that SEO is now a more profitable place to put your budget, you don’t have to. not the right resources. . “

With in-house team members, a change in strategy, whether it’s new technology or an emphasis on a particular channel, forces you to hire team members with these skills. This replication can be messy, difficult and time-consuming

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“An agency’s skill set may vary from any industry and be able to provide critical recommendations and solutions that an internal team may be limited to due to a lack of experience and team members. ” – DigitlHaus Agency

Using an agency not only allows you to shift gears quickly, but also frees you from budget constraints and puts your funds where you see the most growth.

World-class marketing agencies have access to the latest tools and technologies and often have first access to new products.

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“When you’re ready to grow, you can step up your marketing efforts with an agency and expect them to deliver results, instead of training your in-house team,” says Elsa Chibnall, CEO of Border7.

After all, when you’re in a resource-driven environment, any time spent watching a training video might be better spent on something else.

Agencies often have team members who specialize in certain software, so they can get to work when using and benefiting from a new tool.

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Agencies are by no means cheap, but when you look at the cost of an agency versus the cost of a full-time employee, the latter is more expensive.

A team of full-time employees to complete a web project often costs more than an agency if you contract it correctly. “

In this fast-paced digital age, staffing a department and constantly learning new and best practices in digital marketing can quickly become costly.

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“That’s what marketing agencies do,” says Jared Shaner, CRO of Trellis Inc. “They have experts, managers, and directors to ensure that service levels not only match, but exceed those of your competitors.

The costs of hiring a single, full-time, experienced in-house marketing staff include not only salary, but also benefits, vacation pay, and the full range of equipment needed to run the department, among others.

“Marketers are often so close to their own product that they often become too internalized and lose sight of the customer. A good customer-needs partner agency isn’t bogged down by a myriad of internal issues.”

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When you work with an agency, you rely on knowledge of a huge number of jobs

If your agency has worked with clients in the same industry as you, they will have developed best practices and guidelines.

“Marketing agencies are also constantly working with other businesses in different verticals and can leverage their collective knowledge of industry news and trends to drive your business forward,” says e-commerce specialist Jennifer Ganier. at Jammin Web Designs. As an extension of your network

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Adding an agency to the mix opens up your network and gives you more opportunities to find collaborations or build relationships.

Agencies often have earned relationships with media and influencers – and can use those relationships to help build your brand.

When you use a mix of internal and agency talent, you’ll better maintain your organization’s brand and culture while leveraging top talent.

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For general tasks that do not require a high level of technical understanding, in-house staff may be a good choice.

“We often find that our clients will have a marketing generalist to manage social media and monthly email campaigns, but can rely on us for more technical aspects such as paid media management and marketing automation. by email.” Things to consider before investing in a marketing agency

You want to make sure you have an exceptional product with a workflow and schedule in place

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For example, if you plan to use an agency for paid advertising, make sure your website is optimized for a high conversion rate.

“Compare yourself to your competitors and consider who might buy from you instead of them. Is your product better than its competitors? Does your website do a good job of conveying that message? Do you have photos of high quality products, detailed descriptions, strong warranties and competitive prices? Are your products organized in an easy to understand way? Is your website easy to navigate? These are all things that will have a big impact on your marketing performance, so it’s best to address as many as possible before engaging an agency, says Corey Duba, vice president of marketing at Northern Commerce.

Prudence and intention must prevail; Don’t be afraid to take your time, meet several agencies and ask lots of questions

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Most agencies operate on large budgets, so you’re unlikely to be immediately disqualified from working with them if you have less funds to spend.

On the contrary, your budget will do wonders to inform you and the agency on how your business goals should be set.

Like a sliding scale, the amount of support and productivity you receive will be a direct reflection of how much you are willing to invest.

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Many different factors will affect your budget, including timeline, expected scope, custom work (such as development time or brand identity creation), and contract length.

As a customer, you want to make sure your voice is heard, your opinion counts, and you have an engaged and supportive partner.

Your agency of choice should take the time to listen to what you’ve tried in the past and ask questions to find out what your business goals are.

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Often it’s the chemistry that allows agencies to truly become an extension of your team and produce real success.

If they are hungry for growth, they are more likely to invest more internally in new emerging technologies and techniques.

“We work to help a business be the best it can be. We hope you know your business, while we want you to trust us with our digital marketing expertise and together we can create a beautiful and effective website and marketing strategy,” said Tessa, Director of Marketing and Communications. partnerships with agencies. Wurtz said. region

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Both coasts of the United States are full of them, which means – where much of the activity is

In the digital age, it’s incredibly easy to connect from anywhere in the world, so there’s no need to limit where your agency comes from.

If you heard about them through a referral, it shows that they put a lot of time into building relationships. If they’re connected to you through marketing efforts, you know how to market to them.

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A key point to consider is – ‘Does this marketing agency use the same tactics and strategies for their business as they recommend for mine?’. A good example is a marketing agency that recommends you run a PPC campaign to generate leads, but uses cold calling (or cold emails, direct mail, etc.) to contact you. If they can’t generate enough leads for themselves using the marketing strategies you recommend, they probably won’t pay dearly. “

If your product is niche or niche, consider working with an agency that has a proven track record in that niche. Consider their broader portfolio of work, as it reflects their thinking and collaborations with other brands.

“One

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