Anita Ekberg Net Worth – Swedish-born actress Anita Ekberg strikes a pose eating grapes with pieces of diamond Cartier jewelry to show her love of diamonds from the 1960s. Image: Hulton Archive / Getty Images
What is considered “luxury” is different now than it used to be – but it has always been about conspicuous displays of wealth and consumption.
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In today’s world, it can be said, to some extent, that even a relatively poor person in some way becomes luxurious. If you enjoy regulated heating or cooling at home, regular lighting, chicken meat or eating chocolates, you are dealing with formats that used to indicate luxury. But what is and isn’t considered luxury changes over time.
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When we describe a dessert as “decadent” today, we must remember that it means decadence, a concept that refers to the “Romans of Decadence” whose luxurious lifestyles are held up as proof of why the Empire must fail. The Romans considered luxury to be fundamentally foreign and therefore alien to the law and the ancient spirit of the Roman polis. Because of this, luxury is often presented as coming from the “Orient”, the origin of rare perfumes, spices, gems, ivory and enslaved people. As a result, the Romans introduced laws of opulence, which were prescriptions to govern the conspicuous consumption of things such as expensive clothing and jewelry worn by social groups, but also the amount spent on banquets and even funerals.
This was necessary because the ancient Romans enjoyed extraordinary luxury. They like to eat food whose ingredients are similar to others. They enjoyed delicacies such as fattening, peacocks, oysters, ham, wild boar and figs, which were eaten whole, sometimes combined with a pâté made of skin, although this was forbidden by the new laws. There were even luxuries in the enslaved countries. The poet Juvenal sarcastically commented that it was clearly better to have a company of handsome men (
) sorted by nationality, size and hair color serving drinks, not rough house help. There is high sustainability in this type of consumption. In the 19th century, for example, there were tall footmen befitting the nobility and the Victorians loved many multi-course feasts.
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In the mid-19th century, wealth from new industries created great wealth at a time when taxes and labor costs were low. North Americans have become the richest people in the world. Claire Booth Luce, formerly married to the chairman of Time-Life, said, “In America, money is something that is less valuable for spending than it is for earning. It is less a symbol of luxury than ‘success’, less corruption than virtue.”
While Americans are good at making money, they seem to need Europeans to spend it. The raft of wealthy American women who began marrying into the European aristocracy in the late 19th century became known as “dollar princesses,” a term derived from a popular song. The British aristocracy, of course, married into this American wealth. Between 1890 and 1914, half of the world’s capital passed through London. Dollar princesses pay for extensive renovations and upgrades to beautiful homes, pose for photos with huge suitcases as they move across the Atlantic, and patronize expensive jewelers, couturiers, florists and caterers.
The arrival of wealthy American heirs coincided with a series of challenges to the British aristocracy, including the introduction of death duties, income tax increases and the Great Riots of 1912.
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A woman holding a bottle of Miss Dior perfume by Christian Dior, December 1954. The half-ounce bottle is presented in a Baccarat crystal bottle and costs £6, 19 shillings. Image: housewife / Getty Images
French fashion designer Christian Dior with two of his models at a show of Dior’s ninety new creations at the Savoy Hotel, London, April 24, 1950. Sylvie (left) models in ‘Mozart’, a champagne tulle evening dress embroidered with diamonds and straw. Russian model Tanya, “Debisi” models, dark blue tulle evening dress with sequins of the same color. Photo: Fred Ramage / Keystone / Hulton Archive / Getty Images
Between the end of the 19th century and the start of World War I, luxury was widely reported and commented on in diaries and memoirs. The much-publicized house parties are characterized by lavish meals of great refinement, expensive flowers, and a large number of visible servants.
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The French have many luxuries. Edward VII was a famous Francophile. The Entente Cordiale of 1904 benefited British trade and travel with France. Louis Vuitton opened on Bond St in 1900. His new flat trunks were stackable, replacing the older domed tops designed to repel water. Cartier opened in London in 1902. Fabergé also had a new shop in London. The Paris Ritz opened in 1898, and the London Ritz Hotel in 1905, decorated in the new modern white and gilt style of Louis XVI.
French actress Capuchin window shopping at the Cartier jewelery store on Old Bond Street in London, UK on August 10, 1964. Picture: Evening Standard / Hulton Archive / Getty Images
This was a period when rich women were full of jewels: Kenneth Clark, an art historian, noted at a party in New York in the 1930s that women “even carried jewels in their hands and placed them on the dinner table. It could have happened in the Middle Ages.”
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Mrs. Greville, one of the richest women in England (daughter of a Scottish brewer), loved her jewelry, owning pieces that can be traced back to Marie Antoinette and the Empress Josephine. The late Queen Mother, a lover of luxury and a consummate Edwardian figure, inherited the precious jewels from Mrs Greville in 1942, a friend from her days as the Duchess of York. But as Elizabeth wrote in her diaries, she wore expensive Cartier and Boucheron pieces until 1947, so as not to be seen as “out of step” with the post-war austerity movement. Debauched luxury runs the risk of being out of line with public morality. The Queen Mother wore all of Mrs Greville’s jewels to celebrate her 80th birthday – and now Camilla, the Queen Consort, owns them. As Camilla is the granddaughter of Mrs Keppel, Edward VII’s mistress, the story takes a twist. In the 1940s Mrs Greville left an estate worth approximately £39 million or 797 million rand.
This is not a lot of money compared to the wealth that billionaires hold in the world today. Gina Reinhart is worth between 28.8 and 31.4 billion Australian dollars. He lives secretly part of the year in Dalkeith Perth at his late father’s house, in Singapore in a gated community and on a ship at sea.
Today, luxury is seen as an embodiment of growing income inequality within countries and communities, as well as between different countries of the world. This is not new, despite the past luxury and inequality seen as part of the structure of a hierarchical society: to be recognized rather than a problem.
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Luxury is not the cause of inequality, although it may be one of its effects. When societies aim for income and social equality (as some post-war societies did), luxury—or at least public talk of luxury—seems to disappear. In contrast, societies like today’s, where 1% of the population owns 49% of the world’s wealth, prioritize luxury. DM/ML
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