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Facebook and Instagram will give users the ability to hide the number of “Likes” on their posts, as well as on the posts of others that appear in their feeds, the company announced on Wednesday.
How To See Other Peoples Likes On Instagram
The move comes after years of criticism that Facebook’s platforms – and in particular Instagram, which is owned by Facebook – foster a pressured and toxic social media environment that harms people’s mental health and self-image. Instagram chief Adam Mosseri told reporters that surveys show that user well-being doesn’t change when the number of “Likes” is removed and people don’t use the app more or less. “I think we had a feeling we were going to lose users,” Mosseri explained. “Looks like we won’t be going.”
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Users will now have a little more control over when they see the number of “Likes,” but the new features don’t represent a huge change in how these social networks actually work. Instead, Facebook and Instagram are pushing the decision on how “likes” are treated on users themselves, which is yet another example of Facebook abdicating responsibility for its platforms’ worst impulses and effects on users, while promising more “choice.”
The new “Like” counting feature will be available on Instagram and Facebook starting today. On Instagram, that means users will now be able to go into the app’s settings and turn off “Likes” for other people’s posts. To do this in the app, go to Settings —> Posts, where you’ll find a switch that, when turned on, hides the number of “Likes” found on other people’s posts that appear in your feed. The default setting is for “Likes” to be visible, so again, users have to go into the app and proactively change the setting if they want to stop seeing “Likes”.
Users can also ensure that other people cannot see the total number of “likes” on their posts. But that’s a little harder to do: it doesn’t seem like users can hide the likes on all their posts by default. Instead, they should decide whether their likes should be visible for each post and proactively turn them off.
It’s important to note that the core metrics that make Instagram work haven’t changed. Likes and data generated by activities based on Likes will not be lost, and users will still be able to see how many Likes their posts have received, even if they hide those numbers from others. Other Instagram metrics remain visible to users, including Instagram story views, number of comments on posts, and number of followers. Mosseri told reporters that leaving the Like feature intact, but allowing users to choose whether or not to see it, allows the company to reconcile those who appreciate Likes with those who don’t.
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“You may have seen that we have been testing various options for some time and this update reflects the feedback we have received,” Mosseri said in a tweet on Wednesday. “We want you to feel good about the time you spend in our apps, and this is a way to give you more control over your experience.”
Interestingly, “likes” can be a valuable source of information for influencers and creators who regularly use the platform.
“I see this as a slippery decision by Facebook to place the responsibility of measuring viewability on its users; allows them to promote a seemingly shallow commitment to users’ mental health, while allowing creators to continue to drive users — and therefore data — to their platforms,” Brooke Erin Duffy, a communications professor who has studied social media, told Recode in an email. … Duffy added that Facebook’s decision to leave the choice up to individual users is an attempt to appease creators and influencers, as well as “everyday users,” without changing Facebook’s core model.
In the end, even Mosseri admits that there is evidence that these changes will do little to improve users’ mental health. Instagram has been testing different approaches to the Like feature since 2019, and says its own study found that tweaking the feature had mixed results.
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Some think that platforms like Instagram should look beyond individual tools and features that users have to find and change themselves. As reporter Rebecca Jennings wrote in 2019, “While generally based on positive intentions, these belated steps ignore the fact that no matter how much Instagram wants to be seen as a place where people feel like a user to visit, its entire existence is based on on the reminder. people who make other people happier than they are.”
And despite calls for reform, it’s not clear that big changes to Facebook and Instagram are coming anytime soon. It should still be expected that these social networks will continue to make incremental changes and feature adjustments, giving users more options instead of structural reforms of these platforms. History suggests that Facebook approaches problems this way.
In March, for example, Facebook announced a somewhat surprising “Feed Filter” feature that allows users to decide for themselves whether they want to see algorithmically curated or reverse chronological news, while insisting that Facebook is not specifically responsible for the company. political polarization and extreme content. Other new tools meant to give users a semblance of control include “Favorites Feeds,” which allow users to curate their own news feeds and choose who can comment, a feature users should use to “limit potentially unwanted interactions.” “
None of these features are necessarily bad, but they add to a troubling trend: Facebook is responding to its worst structural problems by making small changes to the user experience or specific settings. And then it’s up to users to adjust those settings and adjust the way they use the platform in the hope that, somehow, the bad aspects of Facebook will just disappear.
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Get a curated selection of the best journalism to read, watch and listen to every week from our editors. Instagram allows users to choose whether or not they want to see likes on the platform. Learn how to hide likes on Instagram and why it’s an option.
Instagram now gives all users the ability to hide or show the number of likes on posts. That is, instead of the default numeric value you’d normally see below an image, it just names some users and adds “and others.” Here’s an example from four-legged fashion icon @baconthedoggers:
Hiding your Instagram likes is easy and reversible, and in some cases can have a positive effect on how you experience the app. Here’s how to do it.
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Bonus: Download a free checklist that shows the exact steps one fitness influencer used to go from 0 to 600,000+ Instagram followers without a budget or expensive equipment.
Instagram gives you the ability to hide the number of likes on everyone’s posts in just a few steps, so you won’t see similar numbers as you scroll through the app. You can also hide likes on your posts.
1. Go to your profile and press the hamburger-style icon in the upper right corner of the screen. From there, tap Settings at the top of the menu.
3. At the top of the Posts menu, you’ll see a toggle labeled Hide likes and views. Slide that switch to the “on” position (it should be blue) and you’re good to go – the number of likes will now be hidden from all of your Instagram posts.
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There are two ways to hide likes on individual Instagram posts. If you’re uploading a new photo or video and don’t want the likes to show, you have the option to hide the number of likes before your post goes live.
Start creating your post as usual, but when you get to the screen where you can add a caption, hit the Advanced Settings option at the very bottom. From there, you can turn on the option to Hide the number of likes and views on this post.
To turn off like counting after you post, go to your post and tap the three dots
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