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Skullmakeuphalloweendayofdeadtutorials – Regina Merson grew up in Mexico watching her mother set up an altar in her home days before November 1st, also known as Dia de los Muertos (Day of the Dead). The holiday is a Mexican celebration that honors deceased loved ones. She saw religious artifacts and

There were (offerings) scattered around the table – like a bottle of vodka for her late grandmother, a record for her late grandfather, and a pack of cigarettes for her late uncle. The decoration also included sugar skulls (

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In the days and nights surrounding Dia de los Muertos, celebrations were held in which Mexican families painted their faces in the style of La Catrina, a skeleton drawn by cartoonist José Guadalupe Posada as a satirical character in the early 20th century to mock Eurocentric Mexico . minority. The colorful tradition of face painting adds a festive element to Day of the Dead and still has political and cultural significance.

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Merson would eventually move to the United States – and take the traditions of Dia De Los Muertes with her. Little did she know that some of these customs were becoming more popular as costumes for the American holiday of Halloween. Specifically, La Catrina, known as the “sugar skull makeup,” was ubiquitous. “I saw this thing called a sugar skull,” says Merson, founder of makeup brand Reina Rebelde

. “I didn’t know that until this change started probably 10 to 15 years ago.”

If you search “sugar skull makeup” on YouTube, you’ll find thousands of tutorials on the look, and millions of views fuel interest in this skull art. Michelle Phan’s tutorial has been viewed over 5 million times, and Kat Sketch’s course has over 3 million views. And since the award-winning animated film in 2017, this film has become even more popular

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, in which a young character is transported to the land of the dead. “It started to become popular about 15 years ago, but due to the huge popularity it has become, it has become very popular again.

“In particular, which broke box office records around the world,” says Andrew Chesnut, PhD, professor of religious studies at Virginia Commonwealth University and author

. He even says that a Disney movie inspired some of his Mexican relatives to make altars.

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So how do those who grew up with these traditions as an integral part of their culture feel about being replicated by non-Mexicans? Can this popular Halloween costume be considered cultural appropriation?

For the most part: No, say those we asked. Merson believes that adaptation can ultimately be positive if done without bad intentions and in the spirit of the holiday. “It gives people an entry point into a conversation and can make someone more curious about Mexican culture and why we see [this makeup] a certain way,” she says.

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Andrea Ortega Costigan and Mariana McGrath, Mexican-American makeup artists and founders of Salt Spell Beauty, agree – and compare them to holidays like Easter and Christmas. “Sugar skull composition sits at the intersection of creative expression and cultural celebration,” they tell us. “It’s so nice to bring our cultures together, especially now when there’s so much negativity and heat in the story surrounding Mexican culture.”

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Although Dia de los Muertos has religious components, it is celebrated in a very uplifting way and is not intended to be exclusive. “Day of the Dead is about celebrating loved ones who have died,” says Judith Bautista, an artist who specializes in painting sugar skull faces. “This is a matter that is understandable to all. It’s not about being exclusive. If you want to participate, all you have to do is show respect and knowledge.”

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While everyone we spoke to agreed that sugar skull makeup works well for Halloween parties, there are a few ways to honor the tradition, especially if you’re going to a Dia de los Muertos celebration. First, it is important to remember that Halloween and Dia de los Muertos are not the same. So, wearing anything non-traditional can be offensive when you’re in a Dia de los Muertos parade or celebration. “It’s sad to see people come to [Dia de los Muertos] celebrations dressed in Halloween costumes like a unicorn or Sailor Moon,” says Bautista, who takes pride in teaching customers about the importance of the to clarify tradition. “Day of the Dead is not Comic Con, Coachella or Halloween. This holiday has so much historical depth.”

It is also important to know that your sugar skull makeup should not have a bloody or scary aspect, even if it is for Halloween and even more so for Dia de los Muertos. “Imagine that your grandmother or grandfather is sorry,” says Bautista. “Would you wear a bloody scary costume to honor her life?”

If you want to celebrate the holiday in the most traditional way, the colors you choose don’t matter. The primary colors for La Catrina are red, white and black. “Red symbolizes love for deceased family members and friends, while black and white show mortality and ghosts,” says Dr. Coconut. However, if you want to experiment with different colors, it is not uncommon.

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Ultimately, this celebration of the Constitution extends beyond Mexico to a greater awareness and understanding of Mexican culture, which is important at a time when this group is marginalized in the American political landscape. What’s important is that you respect the origins of the tradition before you paint your face and take the time to do some research on Dia de los Muertos. As Ortega Costigan and McGrath say, “Our hope is that art will draw people to the holidays and introduce them to the beauty of Mexican culture.”

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