Best Email Templates For Mothers Day – Did you know that Mother’s Day is the third biggest retail holiday of the year? It’s true: Mother’s Day brings in the most revenue after winter break and the back-to-school season, with total spending exceeding $25 billion. Shoppers spend $843 million on cards alone! This is a great opportunity for your e-commerce business to make some Mother’s Day emails that will win conversions on May 10. Use these sample messages to inspire yourself. And to all mothers, Happy Mother’s Day!
Did you know that Mother’s Day is the third biggest retail holiday of the year? It’s true: Mother’s Day brings in the most money after the winter break and back-to-school season. Click to Tweet Bodum
Best Email Templates For Mothers Day
Showcase multiple products at the same time by using a back and forth GIF like Bodum does here. It’s a fun and easy way to spice up your Mother’s Day emails and showcase your top sellers.
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What better way to dress up a Mother’s Day email than with hand drawn art? We bet the photo was created by a Puma employee, but the photo is reminiscent of the photos and cards many mothers receive from their children. This idea is a great way to advertise a Mother’s Day sale.
We love two main aspects of this Mother’s Day email: First, the email looks like a handmade card on thick white stationery. Playing with textures can be a fun way to spice up your email designs. Second, Michael himself attached personal notes about his own mother. Mother’s Day is a family holiday. Share your content to connect with readers.
We see the same trend over and over in our Mother’s Day emails – flowery GIFs and animations. Mother’s Day flowers have a special meaning. And since the holidays happen in the spring, these emails are also seasonal. Decorate your own Mother’s Day email greeting with some colorful flowers to match your branding.
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This colorful TJ Maxx email promoting e-gift cards was a success thanks to the CTA. When you write the text of your CTA button, you don’t have to stick to the usual “click here” or “buy it now”. Creating a descriptive CTA button (such as “Send an e-gift card”) is often more effective because it allows people to imagine themselves doing the action. Using descriptive CTA buttons instead of generic buttons can be a useful strategy in Mother’s Day email invitations.
If your target audience is mothers, asking them to buy gifts for the mothers in your life may not be the most effective strategy. Instead, encourage them to be kind to themselves. That’s what plant cleaning company Murchison-Hume is doing here, using a special promotional code for mums on their email list.
What’s not to love about this colorful email from Hint Water? We’re obsessed with color schemes and subtle brand placements (haven’t you heard? Cool Mom Drink Cue Water). Pay attention to the subject line too – making a Mother’s Day subject line feel urgent can help shoppers buy now before it’s too late.
Mother’s Day Butterfly Art
Ready to start creating your own Mother’s Day emails? We can help! Our directory of email templates is full of creative emails that include many of the design elements we’ve discussed here – like flowers, bright colors, and effective CTAs. Customize a template for your brand and send it out for more conversions on Mother’s Day. Get started with this Mother’s Day email template designed by Yuliana Pandeleiva.
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Free Mother’s Day Printables
With Mother’s Day around the corner (March 27 in Ireland and the UK, and May 8 in the US), it’s time to start preparing your Mother’s Day email marketing strategy.
Your Mother’s Day email should provide subscribers with useful information to help them find the best Mother’s Day gift. As with Father’s Day emails and any other holiday event, you have to find a balance between helpfulness and promotion.
With that in mind, we’ve put together 5 Mother’s Day email marketing ideas to help you create an email campaign that’s sure to get the job done.
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As we’ve said, online retailers need to strike the right balance between usability and promotion when it comes to Mother’s Day email marketing.
One of the hardest things about Mother’s Day is finding the right gift. 🎁 There are so many options available and mums are always good at telling you what they want.
Email is a great opportunity to help your customers with this problem. Show them a gift guide for products in your store and it will make a great Mother’s Day gift.
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You can showcase individual products or highlight the most appropriate product categories, as Mulligan’s Pharmacy did with their #MumLike Gift Guide campaign.
Another advantage of this email is that home delivery and gift wrapping options are clearly marked. This type of information has become very important to shoppers since the pandemic.
The email example below from Forever 21 is a good example of specific products that make great gifts. They also include pricing, making email content more practical for users.
Mother’s Day Emails That Inspired Us
While it’s great to include gift ideas, you can do more to help people make the right gift decisions.
When shopping for gifts, it can be difficult to match products with people. To help with this, focus your email copy on how the product is used or the benefits it provides. ✨
You can see how Apple highlights each of their products as potential gift ideas. However, instead of the price, they include text highlighting why this product would make a great gift for mum.
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This is an effective psychological strategy for increasing e-commerce sales. By highlighting a product benefit, readers will match that benefit with the gift recipient (ie, their mother).
Of course, everyone wants their mom to stay “active, energetic and knowledgeable,” so they’ll read it and want to buy it for their mom.
You can do the same with your business by focusing on the most positive aspects of gifting your product.
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If you offer a wide variety of products, presenting everything as a gift idea may not be the best idea. Instead, try to simplify the process as much as possible.
Anthropologie’s emails are pretty simple, but they do a good job of highlighting their free personal shopping service. This is a great example of focusing on helping customers rather than promotions.
You can send Mother’s Day emails to your subscribers using two specific features:
Free Printable Mother’s Day Card
While we’re talking about email lists and subscriber preferences, it’s always a good idea to check with your contacts about the type of content they’d like to receive.
Doing so is easy. Allows you to create an update profile form for your email contacts. Using this form, you can create a group of people who want to opt out of certain content or activities and exclude them. This is good for subscribers who only get the content they want and for senders who can increase open rates with highly engaged links.
Making people smile is one of the best ways to increase email engagement. 😀 Mother’s Day is no exception.
Mother’s Day Email Marketing Examples, Subject Lines & Templates
Here you can see a very simple example of a Mother’s Day email with a clear call to action. The text is light and not so subtle to remind readers that they should buy a Mother’s Day gift.
Anytime you can inject a little humor and personality into your emails is great because it humanizes your brand, warms up readers, and gets less publicity. This can greatly increase your conversion rate. 📈
As with any email, if you want it to get noticed in your inbox, you need to optimize what we like to call the “inbox envelope.” This envelope consists of three main elements: the sender’s name, the email subject line, and the email preview text (also known as the preheader).
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Your sender name needs to reflect your real name, whether it’s a company or employee name, not just an email address. This strengthens trust and reassures recipients that the email is genuine.
Increase the open rate of your Mother’s Day emails with a short, strong subject line that speaks to the value in the email.
A preview text is a small piece of text that follows the subject line when viewing an email in your inbox.
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Note that not all email clients display preview text, so it’s best to do so
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