Clients On Demand Russ Ruffino – Clients on Demand with Russ Ruffino teaches coaches, service providers and thought leaders how to attract the right clients, at the right price, when they want them. We’re here to answer one question: “How can you build a sustainable 7-8 figure business that changes the world AND gets results for clients…without sacrificing your freedom?” If you want to know the answer, subscribe to our podcast and we’ll see you there.
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Clients On Demand Russ Ruffino
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Russ Ruffino’s Clients On Demand Program: Will It Fix Your Lead Gen?
People always ask me “What is the one thing I must do that will guarantee my success?” The most successful clients we have had in CoD, whether they are dating coaches, doctors, marriage coaches, real estate agents, financial coaches or handstand coaches… Â They all had one thing in common: a…
Are you having problems in your business? ok When you’re trying to do great things, you’re going to run into problems along the way. How to try to build a coaching business that gives you a good income, the freedom to work from anywhere and makes an IMPACT in the world. The bigger… Blog How We Climbed Russ Ruffino to $1.5 Million in Profit in the Last 12 Months Using YouTube Ads
Are you wondering if it is possible to make $1.5 million in profit using YouTube ads? That’s what Client Accelerators has done for Russ Ruffino for the past 12 months.
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Russ Ruffino is the CEO and founder of Clients on Demand. He is a leading marketing coach and consultant who uses innovative strategies to help thought leaders, service engineers and businesses scale. Customer on Demand made it to the Inc. list. Magazine of the 500 fastest growing American companies.
Here is the YouTube advertising formula that Client Boosters has used for Russ Ruffino and many other businesses in various industries:
Russ Ruffino put his business on the map by advertising on Facebook. However, Russ also knew he would need different channels to reach customers. Over the next six years, Clients on Demand tried to replicate their advertising success on YouTube, but none of their YouTube advertising campaigns achieved their target results.
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Russ Ruffino has worked with both internal advertising teams and various advertising agencies. The results were disturbing: advertising on YouTube was slow, ineffective and expensive.
Formulas that deliver outstanding results on other channels may fail on YouTube because YouTube campaigns require a specific structure. The advertising people hired by Russ tried to transfer advertising strategies from Facebook to YouTube using the same form. Naturally, it didn’t work.
Russ Ruffino wanted to use YouTube to promote his $10,000 consulting package. With his previous YouTube campaigns it cost $32,000 to bring in a new client, so Russ lost a lot of money on YouTube advertising.
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YouTube is a mega-platform with very intense competition. Thousands of videos compete for the attention of every potential customer, and the main challenge is to catch people’s eyes before they move on to something else.
An ad has only a few seconds to grab a viewer’s attention. Because ads usually appear at the beginning or in the middle of a video, viewers see them as distractions. Their first instinct is to skip the ad and continue with the video they planned to watch.
Customer Boosters changed the whole image of Russ Ruffino’s YouTube advertising by following a formula that works for YouTube ads. The YouTube advertising team reworked Russ’ entire advertising strategy to give his business ads a stronger position in the YouTube ecosystem.
Russ Ruffino: $200k Per Month With A Marketing System
We worked with Russ Ruffino to create an introductory video that cuts straight to the point presenting Russ as the ultimate coach: friendly, energetic and real.
In his ad, Russ gives a short and powerful message: “This video has the power to transform your life.” He focuses on his target audience and serves professionals who change the lives of his clients, such as authors, speakers and coaches.
Russ appeals to busy professionals by packing his customer attraction strategy into a 45-minute presentation. He emphasizes that he doesn’t spend all day online creating content and interacting on social media. This statement piques the interest of business people with tight schedules. They want to know how this trainer does what he does and how his methods can apply to their business.
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A powerful YouTube ad immediately grabs viewers’ attention by targeting their needs or interests. For example, a video might start with “Want more customers and leads?”
The viewer who was about to press “Skip Ad” stops. “Yes, I need more customers,” they say. “I want to know more!”
When a YouTube ad starts playing, viewers think, “Who is this, and why should I listen to them?” As soon as the video delivers its hook, professionals should present their authority (“We are a high-quality business training agency that has worked with major brands such as Adidas and Porsche”).
How Russell Ruffino Went From $500 A Week To Inc 500
The ad should highlight the professional’s greatest achievements, such as helping clients win a big prize or increase profits. Russ Ruffino says, “My clients have collectively earned over half a billion dollars in coaching revenue.” This impressive talking point marks him as an expert in his niche.
A professional should back up impressive claims with concrete evidence in their YouTube ad to gain credibility. Evidence can include video tests, screenshots from a Facebook group or emails from happy customers.
In his video ad, Russ Ruffino takes viewers inside the Stripe account of Customers on Demand and shows that his company has generated more than $50 million over the past few years. Russ’ video also includes customer screenshots with statements like “I made $86K in the last 48 hours.”
How To Get Clients On Demand For Your High Ticket Coaching Business Without Sacrificing Freedom With Russ Ruffino
It’s easy to see how these numbers make a potential client say, “This guy is the real deal. I want him to teach me!”
The layer of evidence and calls to action in a YouTube ad helps attract people who are still hesitant after the initial CTA.
The competition on YouTube is crazy in almost every industry. Packing as much real evidence as possible into a video ad helps professionals present a competent and trustworthy image.
Russ Ruffino: A Simple Process For Attracting High Ticket Clients On Demand
As a highly successful trainer, Russ Ruffino can easily use a wealth of evidence to support his claims. After the first CTA, Russ gives the audience some examples of how the presentation he offers for free viewing has changed the lives of real clients like Brian, a coach who made almost $300,000 in two weeks using principles he learned in Clients according to Demand.
After capturing a viewer’s attention, presenting credentials, and demonstrating success, it’s important to provide a clear and powerful call to action that leads to a landing page and opt-in field (“Menu query here”).
It’s important to show potential customers exactly what they need to do (“Click here, land on the page and enter your information”). Customer Accelerators estimates that an ultra-clear and compelling CTA increases conversion rates and lowers cost per lead by approximately 15% to 20%.
Russ Ruffino Youtube Ads Strategy
Russ Ruffino’s appeal is very powerful: “I want you to check out this presentation NOW.” He asks the viewer to click on the link below the video, which takes them to the registration page.
Russ’s signup page includes a 24-hour pass to see his keynote presentation. The limited supply creates a sense of urgency that encourages people to sign up.
The end of the video ad should include a second call-to-action that introduces the landing page and shows potential customers exactly what they need to do. The CTA should be short and super simple.
The Secret To Attracting Your Ideal, High Ticket Clients
By taking these steps, Client Accelerators helped Russ Ruffino harness the power of YouTube to market his coaching business.
Before hiring Customer Accelerators for his YouTube advertising campaign, Russ Ruffino paid $39 for each YouTube topic, $1,200 for a booked call, and $32,000 for each new customer.
With Customer Accelerators, Russ Ruffino’s customer acquisition costs dropped to $29 per lead, $312 per booked call and $3,650 per new customer.
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This is not magic; it is a method. The YouTube professionals at Client Accelerators know how YouTube works and implement effective strategies for advertising success on this platform.
The secret behind Customer Boosters lies in a clever YouTube ad script. Our YouTube ads deliver high profits thanks to an effective formula:
Based on experience, the Client Accelerators team recommends that YouTube video ads be between two and three minutes. This time frame is short enough to keep the viewer’s attention throughout the video, but long enough to present all the important information, such as professional authority and evidence of success.
Clients On Demand
Client Accelerators also uses HYROS (a robust advertising program for digital businesses) and Google Analytics to track the success of advertising campaigns for Russ Ruffino and other clients.
By entering Russ’ conversion data into Google Analytics, customer accelerators can see market segments and audiences of interest, providing useful information about which demographics are most likely to participate.
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