Logos With Hidden Meanings – Are logo designs random or is there a deep thought behind each line? To understand how famous brands work.
Brand names are created for the recognition of companies, not for philosophical reflections – we easily distinguish Audi from BMW without thinking about what the author of the logos meant. However, even if the symbol is completely abstract, there is often an idea behind it. Let’s look at the concepts behind popular branding designs and see if logic is important to a logo’s success.
Logos With Hidden Meanings
The logo can be any squiggle, figure or inscription – if any company calls it the brand name. Broadly speaking, all logos can be divided into three large groups: inscriptions, intelligible images and incomprehensible images.
Famous Logos With Hidden Symbols And Meanings Explained
Unintelligible images may appear as such to the viewer, but the designer is unlikely to call his own work incomprehensible. Usually, the creation of an abstraction is preceded by a very specific idea – at the stage of developing a sign. Now we will see it with examples.
If you need a logo for a bakery, the first thing that comes to mind is to draw a doughnut. If for a fashion brand, draw a dress. Displaying the company’s field of activity in the logo is one of the most obvious decisions. But so that such a sign does not seem banal, many designers start only from a certain image, and then stylize it almost beyond recognition.
For example, let’s look at the VAIO brand. This is not just an inscription with an interesting typography: the first two letters here are in the form of an analog signal, and the last letters are similar to a digital signal – one and zero. The sacred meaning of this logo is a combination of digital and analog technologies.
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Often a board combines several images at the same time. Here is the logo of the Skyscanner flight selection service: in it you can see the sky with the rising sun and the plane flying in the distance and the symbolic image of the scanning process – in the form of lines diverging in different directions. All these interpretations are directly related to the operation of the service.
Branding includes a thoughtful message that the company carries. This is always something positive: customer orientation, accessibility, reliability… And an abstract logo can also convey brand values.
For example, Toyota representatives claim that their symbol is not just three ovals: the intersecting rings symbolize the unity of customers and the company, and the outer oval outlines the technical possibilities of the future. However, an alternative interpretation has also spread among people, according to which the logo depicts a thread passed through the eye of a needle. This is a reference to the company’s history – Toyota used to make sewing machines. Although there is nothing really reminiscent of a needle and thread in the sign:
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Adidas’ latest three-striped mountain logo symbolizes overcoming challenges that are important to athletes. The sign really looks like an obstacle, and this is achieved through composition. First of all, the stripes are located at different levels and give a feeling of unevenness. , we read the name from left to right, and the direction of the stripes is opposite. This creates an image of resistance:
Another obvious idea for a logo is to represent the brand name. Apple, apple, and Burger King hamburgers immediately come to mind. But these images are simple and straightforward.
Let’s take a closer look at the more abstract symbol of another car brand, Subaru. It depicts not only stars, but also the Pleiades constellation: this is how the company’s name is translated from Japanese.
Famous Logos That Have A Hidden Meaning
Sometimes the details related to the name are almost invisible. For example, in the Pinterest icon the letter P has a sharp end – it is the image of a button/pin (pin).
Another interesting example of the connection between a logo and a name is the Starbucks sign. The cafe is named after a literary hero – a sailor. The sign was accordingly designed in the marine theme – and settled on the image of a mermaid. The first logo was quite provocative, but the siren survived in the modern, understated version:
A natural question arises: why should designers bother with the meaning of a logo, if it remains a mystery to the general public in most cases?
Famous Logos With Hidden Meanings: The Hidden Messages In Logos
A clear concept helps limit the flight of the design imagination. There are many graphic techniques, colors and compositional solutions, not to mention endless chains of associations with any field of activity or name.
If you don’t decide which direction to move in before you start working, there is at least a risk of spending too much time going through all the possible options. At best, the final logo may turn out to be irrelevant: after all, not every abstraction suits every brand.
For example, there is a completely abstract logo for the corporate messenger Slack and an equally abstract logo for Pepsi. But if their signs are reversed, cognitive dissonance will result.
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However, the Pepsi sign is associated with something liquid because of its smooth lines, and the red color is close to the color of the drink itself. The Slack sign is composed of many colorful pieces and demonstrates teamwork. These are very simple concepts with no sacred meaning, but they work to create a coherent picture of companies.
Sometimes there is a complete story behind the logo, and sometimes designers go from the visual image, choosing colors and shapes that match the brand. Corporate identity holders are also considered. We see the rather large Pepsi logo on the bottle and it has a thin white outline around the outline. And we always see the Slack sign in a thumbnail in the app, and there are no thin lines in it that cannot be read in a small format. Even if it looks like there’s no logic to the logo, it’s usually still there. Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard Share by Email Comment
In the course of a typical day, a person may encounter dozens, if not hundreds, of logos at home, at work, or while walking down the street.
Famous Logos With Hidden Messages
Although relatively simple in design, many are still capable of displaying hidden meanings and messages in their imagery and color.
Maybe you’ve never realized what a certain symbol or font behind some of the world’s most famous logos stands for, or noticed what’s subtly hidden within them.
This illustration photo taken on July 2, 2020 shows a Fedex envelope with the company’s logo in Los Angeles. Chris DELMAS/AFP/Getty
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Perhaps one of the most famous hidden messages in the logo is the arrow between the “E” and the “X” in the name of the delivery company.
, the logo’s designer, Lindon Leader, said: “The arrow can connote forward direction, speed and precision, and if it remains hidden, there can be an element of surprise, that aha moment.”
The Amazon logo is seen on the facade of the company’s logistics center on April 21, 2020 in Bretigny-sur-Orge, France. Chesnot
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The online retailer’s logo features an arrow connecting the letter A to the letter Z, indicating that you’ll find everything you need from A to Z on its website.
Toblerone on display at A Tour De France during the Food Network New York City Wine & Food Festival on October 17, 2014. Ben Gabbe
If you look closely at the Alp on the logo, you can see a bear standing in the negative space.
Subliminal Messages In Corporate Logos
One of the easier to spot hidden messages in a company’s logo is the chicken in the shape of the letter “C” in the fast food chain’s name.
Formula 1 logo in the paddock during previews for the Formula 1 Spanish Grand Prix at Circuit de Catalunya on May 11, 2017 in Montmelo, Spain. David Ramos/Getty
While the black F in the logo is easy to spot, it may take viewers a little longer to see that there is a “1” in the space between the letter and the red pattern.
Hidden Meanings In Logos
An Audi logo is seen at the 2016 Washington Auto Show on January 27, 2015 in Washington, DC. MANDEL NGAN/AFP/Getty
The four circles that make up the Audi logo represent the four companies that came together to create the original Audi, namely: Auto Union: DKW, Horch, Wanderer and Audi.
The car manufacturer’s logo consists of three overlapping rings. The company says the ovals also symbolize “the union between the hearts of our customers and the heart of Toyota products.
Insanely Clever Logos With Hidden Meanings
A Domino’s logo is pictured outside its chain of pizza restaurants on June 9, 2020 in Leiden, the Netherlands. Yuriko Nakao/Getty
The domino part of the logo is obvious, but what pizza lovers may not realize is the importance of the three dots.
The chain was originally intended to add a point each time it opened in a new location. However, they decided to just leave it in the original three places.
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Close-up of the logo sign at the headquarters of social media company Pinterest in the South of Market (SoMa) neighborhood of San Francisco, California on October 13, 2017. Smith Collection/Gado/Getty
The digital billboard platform not only incorporated the first letter of its name into its logo, but made it look like a pin, a nod to how its users
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