Shoes Made From Plastic – Adidas gets creative with shoes made from recycled ocean plastic. It’s not just Superstars and Yeezys for the Three Stripes.
At the moment, there is a strong momentum behind the Adidas brand. Much of this is due to the growing popularity of the company’s running and lifestyle products, chief among them Kanye West’s Yeezy line. However, in the midst of its booming business, Adidas is spending resources on experimental developments that are unlikely to appeal to the mass market. Case in point: the sneaker collaboration with Parley in honor of last month’s World Oceans Day.
Shoes Made From Plastic
As a sneaker, the Adidas x Parley is not a typical silhouette. That’s because its top is made from recycled ocean waste – specifically, Parley Ocean plastic. It also includes illegal deep-sea gillnets harvested by Sea Shepherd, a non-profit organization whose mission is to protect marine life in the Southern Ocean. Meanwhile, the midsole utilizes Adidas’ flagship Ultra Boost technology, giving it a familiar look and comfortable feel despite the unusual materials.
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Although Adidas x Parley is a limited edition shoe, the company says the idea is to turn ocean plastic into technical yarn fiber for other products in the future. Until then, only 50 pairs of Adidas x Parley will be produced; to get it, you need to enter a social media contest where you upload a video to Instagram and describe how you plan to support the Ocean Plastic Parley program.
This is not the first time the two organizations have worked together. Adidas unveiled another design in collaboration with Parley last year, but the highlight of this sneaker was a 3D-printed midsole, also created from ocean plastic waste.
Unsurprisingly, the Adidas x Parley is attracting attention on the streets thanks to its unusual look. During my sneaker photo shoot, about a dozen viewers came up and asked: “What kind of shoes are these?” After I responded by sharing the details of the materials used to make them, most people wanted to know when they could be bought.
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Unfortunately, I had to be the bearer of bad news: the shoes probably won’t be sold at Foot Locker anytime soon. recovered from the sea (+ film).
Coinciding with World Oceans Day on June 8, the adidas x Parley sneaker was released in a limited run of 50 pairs that are better won than bought.
Those interested in winning a pair must enter the competition on Instagram by submitting a video demonstrating their commitment to end the use of single-use plastic.
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Designed by London-based Alexander Taylor, the shoes are made using Adidas’ existing shoe manufacturing processes, but the usual synthetic fibers are replaced with threads made from Parley Ocean’s recycled plastic.
“This project opened me up to a new way of working and envisioning how my studio could adapt and evolve in the future,” says Taylor.
“A designer can be an agitator and an agent of change. He must be entrepreneurial, looking for employees to find surprising solutions that work better and offer truly viable alternatives to current methods.”
Adidas X Parley Shoes Are Made From Recycled Ocean Plastic And Deep Sea Nylon Nets
The green wavy pattern on the upper is created from recycled gill net that has been taken from the sea and recycled into fiber.
The rest of the top is formed using plastic waste collected around the Maldives, where the government is working with Parley to rid the island chain of the problem within five years.
The sneaker was first unveiled as a prototype at an event at the United Nations headquarters in New York in July 2015. A counter was also unveiled in December, combining a reworked upper with reworked soles. u 3D printing from ocean plastic.
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“So much work has gone on behind the scenes since our partnership with adidas began,” said Parley for the Oceans founder Cyril Gutch. “We’re creating new standards, new materials and technologies that are so different from what the sporting goods industry is used to.”
“It’s an ongoing task, but we’ve taken the first step,” he continued. “We can now replace new plastic with recycled marine plastic litter: Parley Ocean Plastic. We can create shoes and clothes from it, and we are ready to expand it.”
Parley has also partnered with G-Star RAW to produce denim collections using recycled plastic harvested from the oceans.
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This waste of plastic is a growing concern among environmentalists and designers, who have created products to help raise awareness of the problem and have offered many solutions.
An Australian duo have created a floating waste container that filters debris from marinas, while the 20-year-old inventor has proposed a 100km long series of movable barriers to help with the cleanup. Adidas has released an ocean plastic shoe that you can actually buy. The company will only make 7,000 pairs of the UltraBoost Uncaged Parley.
Late last year, adidas teamed up with Parley, an organization dedicated to raising awareness of ocean pollution, to develop a partially 3D-printed shoe made from recycled marine plastic. Then, in 2016, the two companies took their partnership even further with the release of a limited-edition Adidas x Parley running shoe that also featured materials created from ocean waste. Ultimately, these two concepts pave the way for what the athletic apparel giant is announcing today: the UltraBoost Uncaged Parley.
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Unlike the Adidas x Parley Silhouette, where 100 pairs were given away via an Instagram contest, this one will actually be available for purchase when it drops next month for $200. In total, Adidas is producing 7,000 pairs of the UltraBoost Uncaged Parley, and the company says it plans to produce at least one million pairs of ocean plastic by the end of 2017. It’s another sign of adidas’ willingness to take risks, especially with sustainability innovations and new technologies like 3D printing.
This particular model is based on the design of the UltraBoost Uncaged, one of the brand’s most popular running and lifestyle shoes. The main difference here, however, is that the Parley version has a soft Primeknit upper made from 95 percent ocean plastic. According to Adidas, other parts such as the shoe laces, heel tab, heel tape and sock liner were made from materials mined by Parley during shore operations in the Maldives.
Meanwhile, the midsole is Adidas Boost technology. It’s the same foamy material found on his Yeezys, NMDs and UltraBoost, his flagship running shoes. The company says it designed the Uncaged Parley without compromising on performance, adding that the key was to retain every signature element of the sneaker. In other words, if you get lucky with a pair, wear it like you would any other. Don’t let those yarn fibers stop you.
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Now, The Uncaged Parley isn’t the only product to come out of the adidas x Parley collaboration. Football clubs “Bavaria” (Germany) and “Real” (Spain) will show their green jerseys for the first time on November 5 and 26, respectively. They are waterproof and, like the UltraBoost Uncaged Parley, are made from recycled ocean plastic. Adidas hasn’t said how limited they’ll be, but they’ll cost $100 apiece and will be available on November 4th for Bayern Munich and November 24th for Real Madrid.
Those of you who buy will find an Adidas x Parley tag with an embedded NFC chip that will give you more information about the joint venture. Interestingly, the shirts are unlikely to feature team logos, a decision both clubs and sponsors have made to match Parley’s commitment to oceans and sustainability.
Adidas Group executive board member Eric Liedtke says the mission goes beyond what Adidas and Parley can do. Rather, it is an invitation to the entire fashion industry to join the sustainability movement. “We invite or encourage other people to solve the world’s problems,” he said. “We [Adidas and Parley] cannot solve this alone.” While Liedtke says Adidas won’t be working with Nike anytime soon, Parley would certainly be open to it. And he can say that because he’s on the steering committee of Parley’s Oceans.
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“The industry needs to transform from a problem to a solution,” said Parley founder Cyril Gooch. “We have to invent a way out of this situation, reinvent the materials and the business.” Gutch, who I interviewed after he and Adidas got 19 countries from the United Nations to help them fight ocean pollution, says that as a society we need to realize how good we are at killing. He says it starts with finding alternatives to plastic and other toxic materials and ensuring they are used in the products we use every day.
If anything, recycled boots and soccer jerseys prove that you can have well-designed products that are also environmentally conscious. I had a chance to try out the UltraBoost Uncaged Parleys and, unsurprisingly, they felt just as comfortable as the regular pair I own. They also smell like the ocean, but maybe that’s just my brain playing tricks on me.
Ultimately, Gutsch says the industry needs to act fast before it’s too late. “Neither Batman nor Superman will come,” he said.
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