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Weekly Chart: While most marketers find influencer marketing an effective strategy, it does not come without its challenges.
Social Media Marketing Influencers
Influencer marketing is a popular strategy for many brands, whether they use big names or micro-influencers. In fact, according to new research from Mediakix, 80% of marketers find influencer marketing an effective strategy.
Keys To The Future Of Social Media Marketing
Nearly half (45%) of marketers say they are effective at influencer marketing, and 35% say they are very effective. In comparison, only 5% said influencer marketing is an ineffective strategy and 15% were neutral on the topic.
It’s all about getting your influencer marketing campaign right – finding the right people to work with; It suggests that promoting good products or services and sharing content across channels that suit your audience will help you get better results.
This practical guide shows you how to use the tools to find and interact with influencers on the best social media platforms for outreach.
Top Talent Agencies For Social Media Influencers
Influencers to create awareness; This helps create brand advocates and drive sales – especially if you include exclusive discount vouchers for each influencer with your products. Especially if your strategy includes discount vouchers for each influencer. A total of 71% of marketers agree that the quality of leads and traffic from influencer marketing is better compared to other sources, showing that influencers can improve conversions.
When it comes to influencer-referred traffic, there is a chance that customers will land on your site with the intention of making a purchase. Individuals may have seen a social media post or read a blog highlighting the benefits of your product, promoted by someone they trust. They click to your site to learn more about the product/service or to buy it.
Plus, influencer marketing can help grow your social media following, making people who aren’t ready to buy but like the look of your brand more likely to follow you on Facebook or Instagram. This allows you to lead them through a nurturing campaign through social media, increasing the likelihood of conversion down the line.
What Is Influencer Marketing: Guide
A total of 89% say influencer marketing delivers comparable or better ROI than other marketing channels. It was broken; 41% of marketers say influencer marketing ROI is comparable, and more than a third (34%) say it’s better. A total of 14% said it was better than other marketing channels;
In fact, 10% said it was worse and 1% said it was worse. The fact that these numbers are so small compared to marketers who are satisfied with the ROI of influencer marketing may be due to individual campaigns not hitting the mark.
Just like any other marketing channel, not planning and executing your influencer campaign properly means you won’t see a good return on investment. Choosing the wrong influencers; Showing the wrong product or failing to target the right audience can make you feel like your influencer marketing isn’t working.
Of Marketers Find Influencer Marketing Effective
For most marketers, influencer marketing success means increasing budgets for this type of promotion. Last year 39% of marketers said they planned to increase influencer marketing budgets for 2018. In comparison, 65% plan to increase this budget for 2019.
Over a third (33%) of marketers plan to allocate their budgets to influencer marketing campaigns this year; This is more than twice the amount of money put into this type of marketing. This suggests that more companies may increase their marketing efforts this year.
When looking at who cuts budgets for influencer marketing, only 2% of respondents do, he said. 11% say ROI is worse than other marketing channels, but some brands may be aware of the issues impacting their results, suggesting they won’t let it affect their budgets this year.
Influencer Marketing: Can It Make Or Break The Travel And Tourism Industry?
Most marketers spend less than 50% of their marketing budget on influencer marketing campaigns, with over a third (34%) saying they spend between zero and 10% of their budget on this channel. About 20% of the 2019 marketing budget will be spent on influencer marketing, with between 11% and 20%.
However, 17% of marketers are set to spend more than half of their marketing budget on influencer marketing this year. Of these, 6% spend between 91% and 100% of their budget on influencer marketing, which shows how effective it can be for some brands.
In terms of channels for influencer marketing, Instagram is the most popular. Thephoto-sharingg social media platform has gone from strength to strength and the addition of new features – including stories and shoppable posts – means it’s easier to showcase products and drive conversions.
Influencer Marketing Comes Back Strong Amidst Pandemic Crisis
Photos, albums, photos, videos and stories are likely to benefit many brands. With the option to post albums, videos, and stories, some marketers say Instagram is a key channel for influencer marketing. About 69% of marketers intend to spend the majority of their budget on Instagram in 2019, solidifying it as the dominant social media platform of the moment.
YouTube is the second most important platform with 70% of marketers. Because videos are more engaging than static content and are an effective way to showcase a product and its full benefits.
YouTube is followed by Facebook (45%) and blogs (44%) showing a significant drop in the percentage of marketers who see it as important compared to Instagram. Although many people use Facebook daily, it is now more difficult to get pages seen by followers and the ROI on this platform is not strong.
Influencer Marketing Social Media Royalty Free Vector Image
At the bottom of the chart when it comes to influencer marketing is LinkedIn; Pinterest Twitch and Snapchat aren’t really made for this type of marketing. In fact, Snapchat was highlighted as the top platform for influencer marketing by 62% of marketers, with Instagram Stories overtaking it.
One of the biggest challenges for marketers in influencer marketing is finding the right influencers for the campaign. About 61% of marketers agree that finding good influencers for campaigns is a big challenge, while 39% disagree.
Influencer marketing can be beneficial, but it only really works if you align the influencer with your target audience and your overall campaign goals. Failure to do so may limit the effectiveness of your campaign; This lowers the quality of traffic coming from the campaign and affects your ROI. Because 17% strongly agree and 44% agree that identifying the best influencers is a problem.
Data Driven Influencer Marketing
The top three ways marketers find social media influencers are social search (71%); Influencer platforms (43%) and connections to influencers (71%). Other options include organic search (40%); referrals from other influencers (32%) or agencies (25%); There may be many costs.
Another big challenge for marketers when it comes to influencer marketing is identifying fake followers and improper engagement. Half of respondents (50%) chose this as a key challenge, with consumers often opting to follow services with more successful social media profiles.
This is closely followed by social media algorithm changes, which mean that 49% of content chosen as a challenge is invisible. With changes to forums; Getting impressive content in front of the right people can be more problematic.
Social Media Influencer Marketing Platform
Another challenge for marketers, chosen by 41% of respondents, is building an always-on strategy rather than one-off campaigns. In general, influencers are sometimes used to promote products; Since influencers get a share of sales and are encouraged to share products more often, tactics like affiliate marketing can always help with strategies.
In terms of metrics, the most measured in influencer marketing is engagement, with 75% saying they measure it. The fact that it’s about more than sales shows that marketers understand the importance of influencers when it comes to driving conversions and creating awareness.
Compared to this and the second most important metric, there is a slight decline; Only 48% say sales/conversions are an important metric. While sales are obviously an important part of any marketing campaign, When it comes to influencers, they shouldn’t be treated as the primary measure of success.
What Is Influencer Marketing And Where Is It Headed?
Influencer marketing is a great way to raise awareness and engage with audiences who want to hear about your products. It is also an effective type of marketing when done right to grow your followers and drive high quality traffic to your site.
People seem to trust recommendations from their followers rather than brands talking about their own products. So put in an influencer marketing campaign.
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