World Renowned Barber Luca De Vincenzo On Working With Big Name Clients – How do you feel when you cut your hair? Most importantly, how do you feel after getting your hair cut or carefully styled?
In many different cultures, hairstyles can be a powerful outward expression of personality, and the process of styling hair is itself an honored tradition.
World Renowned Barber Luca De Vincenzo On Working With Big Name Clients
For some, a barber or stylist is a friend, a confidant they return to month after month, year after year.
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Recently, I had the unique pleasure of speaking with Luca Di Vincenzo, one of the best stylists in the world.
Originally from Italy, Di Vincenzo is not one of those people who struggled to find his calling in life. As a child, he knew he wanted to be a barber and since the age of fifteen he has shared his talents with clients, students and celebrities around the world.
“When I was a child, my grandfather took me to the barber shop with him and I was fascinated by the aroma of aftershave, wax and shaving cream. When I started this business, I always wanted to give the best service to my clients by using the best products. I have always been with important clients. Wanted to work at the highest level.”
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Di Vincenzo has achieved this dream with flying colors, working with many prestigious barbers and industry professionals including Joth Davis, Josh Lamonaca, Boudevision Jurians, Richard Finney and James and Sam Donnelly.
De Vincenzo’s celebrity clients include names such as Eros Ramazzotti, Guy Pequeno, Fred De Palma, Charlie Charles, Guy Laliberte and filmmaker Alberto Grimaldi.
At the age of twenty-two, Di Vincenzo was asked to work as art director at one of Rome’s leading salons.
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De Vincenzo is currently the brand ambassador of Original Toiletries, a Rome-based brand of toiletries and bath products.
What we would like to do here today is share some insight into the industry of Di Vincenzo and maybe even broaden our readers’ perception of what it means to be a barber. Ultimately, we think you’ll agree that it’s not just a business, but an art with its own set of conventions, innovators and experts.
For the average person, the perception may be that becoming a barber or hairstylist is easy and straightforward. How hard is it to cut and style your hair?
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There is a social side to things on the technical side: working with clients, interacting with them and maybe having long conversations and getting to know them on a personal level.
Di Vincenzo studied for many years and with many institutions before fully launching his own career, and as we’ll discuss later, despite his status as an expert he still seeks to learn more about his craft.
But of all Di Vincenzo’s educational experiences, he says some of the hands-on work he did with some of the world’s most famous barbers was the most important.
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“I attended many private courses and academies with the best barbers, but the most important lessons I had were in Sheffield, England with legendary barber Joth Davies, one of the most important barbers in the world. He taught me amazing and innovative techniques that took my skills to a different level, allowing me to compete all over the world.”
Almost every business has some sort of official competition or awards ceremony to recognize the best in the business.
The film industry has Oscars and any number of international festivals. The video game industry has game awards and many different and more exclusive festivals and jams.
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Similarly, the barber industry has many high-level competitions and events that attract big-name players from around the world.
Making a name for yourself in one of these competitions isn’t just business as usual; It really is about demonstrating great skill and style within the guidelines and rules of any category.
The results are quite surprising, even to an outsider, but these contests are about much more than competitive sides.
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Di Vincenzo explains here that barbering and hairdressing competitions actually serve many different functions for the wider community. Competitions are social events just like industry conferences. They can also provide networking opportunities for professionals.
“I have judged and competed in several barbering events such as the Italian Barber and Mustache Championships. These events are very important to the barbering community because they are a place where the best stylists in the field can come together. There is a lot of respect for each other in the community, and it allows us to showcase different styles. And there’s also an opportunity to come up with techniques. Sometimes competitions can even lead to new partnerships and collaborations.”
Don’t get us wrong: the competitive spirit is alive and well at these events, but they also give professionals a chance to speak and share their craft.
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Di Vincenzo’s status in the industry has earned him a lot of attention from celebrity barbers, clients and even brands.
Of all the offers presented to him, Di Vincenzo chose to work as an ambassador for a company called Original Toiletries.
Although Original Toiletries has a strong focus on shaving and men’s grooming products, they have expanded into natural and organic products in Italy and around the world.
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It’s no casual collaboration for De Vincenzo, and according to him, the relationship began when he discovered that Original Toiletries had a better selection of what he was looking for than other companies.
It all started when I was looking for a special ointment in New York. Original Toiletries was the sole distributor. At the time, I was the director of a large barbershop in Rome and Original Toiletries asked me to be part of a new project where I would represent them at various events such as the Cosmoprof Worldwide Beauty Show and Milan Fashion Week.
Di Vincenzo traveled to various events and demonstrated the value and use of various original cosmetic products, training professionals and suppliers of barbershops and beauty salons in specific aspects.
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Given Di Vincenzo’s experience and business knowledge, he was an obvious choice for the job, and he was delighted.
“We attend many events collaborating with brands such as Captain Fawcett, Pomp & Company, Proraso, Gillette, JS Lone NYC and World’s Best Barbers.”
A craftsman is only as good as his tools, and Di Vincenzo is very careful about what he advertises and the products he uses. This is actually a much bigger part of the job than most people realize.
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But, of course, everyone has to start somewhere, and hairstyling instruction is a big business in itself.
De Vincenzo studied hard to get to where he is today and is already working to ensure that new and aspiring barbers have the resources and education they need to succeed.
As we mentioned above, De Vincenzo was already in his twenties the artistic director of a major salon in Rome, and part of that role was training young barbers, making sure they could cut.
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When working at this level, having basic knowledge is not enough. These barbers need to be taught advanced techniques and how to handle all kinds of situations.
Many of Di Vincenzo’s former students and apprentices have also gone on to very successful careers.
“I have trained many barbers who are now very successful, such as Emmanuel Guless, owner of Guless Salon in Rome. I regularly receive requests and offers to share my style, values and experience with aspiring barbers, and I love these opportunities. Indeed, in many countries I have a dream to open a hairdressing and barbering school.”
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Sharing all this knowledge and experience with the next generation of stylists is definitely admirable, and it helps Di Vincenzo not take a high-horse approach, which gives us a sense of how he views his career so far.
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We asked Di Vincenzo how it felt to be one of the best barbers in the world. It’s clear he’s proud of his accomplishments, but he also seems to recognize the responsibility and challenge that comes with that position.
“It’s a great feeling to be where I am now, and it’s a lot of hard work because I never feel like I’ve fully arrived. I’m always trying to improve, experimenting with new things, new products and new styles. At the top , I can never stop learning.”
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Fortunately, Di Vincenzo is up for all the work as he clearly loves the art of styling and grooming.
“For me, being a barber is not a job, it’s a passion. It’s a lifestyle. I love what I do and I don’t mind working long hours because I feel better when I’m cutting hair and talking to clients. I love people. Loves to make happy by giving a new look.”
It’s a niche line of work and doesn’t get much attention in the public sphere, but we’d like to thank Di Vincenzo for showing us another side of this art.
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